Driving digital signage forward

Volvo Cars Cardiff have become the first car dealership to adopt Isis for their showroom digital signage. The system, which launched last week, delivers a range of key information to the showroom screens including a realtime link to their Volvo Selekt website to advertise their range of second-hand vehicles.

Thanks to its powerful Design Suite facility, Isis enables staff from various departments to add information to pre-defined motion graphics and video templates, which are then displayed on screen. From new model launches to event promotions and servicing information, the screens continually deliver engaging information to visiting customers. All content can be scheduled to display for a specific campaign and is authorised by the sales director prior to display to ensure a consistency of style is delivered. In addition to promotional activity, the screens also display live news and sport feeds and can also be used for "lighter" material such as testimonials from customers.